Motive Unknown is a strategic marketing consultancy working with artists & managers, record labels, music creation platforms, music hardware and other music-adjacent companies. We help our clients grow and forge better connections with their audiences.

Choose the relevant section to learn more about how we can help you

Artists & Managers

As the music industry has evolved, Motive Unknown has developed an artist services offering that brings significantly more power back to the artist and ensures they can operate in the most efficient manner possible.

We do this by fully auditing an artist’s presence online, before rolling out an improved ecosystem that connects up all aspects of the artist’s career. We firmly believe data should be centralised around the artist to empower them as much as possible, and we are specialists in making that happen.

Motive Unknown have been at the heart of our digital business for 2 years and been instrumental in helping us establish a more rigorous and productive approach to engaging audiences across all digital platforms.

Mike Gillespie - Manager, Underworld

Labels & Label Services

Whether it is executing chart-topping campaigns, or evolving business-wide marketing strategies that connect into evergreen retail marketing via D2C, we have helped labels and label services clients resolve a wide variety of challenges through the years.

In all cases though, we apply strategic thinking to deliver highly effective results.

Motive Unknown are a dynamic, proactive and fundamentally smart digital team, who prioritise value for artists and their fans in all they do. They are an imperative member of the Partisan Records team.

Zena White - MD, Partisan Records

Other Music & Music-related Companies

In addition to artists & businesses more directly in the recorded music space, we have worked with all manner of other companies in and around the music industry.

Whether it is helping retailers refine their ecommerce or setting out complete, best-in-class growth marketing with comprehensive reporting and insight, we have driven significant revenues for our clients.

The team at Motive Unknown provided us with a fantastic service, building our digital marketing up from scratch to being ahead of the curve, thanks to their effective combination of skill and experience.