Motive Unknown is a strategic marketing consultancy working with artists & managers, record labels, music creation platforms, music hardware and other music-adjacent companies. We help our clients grow and forge better connections with their audiences.

Choose the relevant section to learn more about how we can help you

Artists & Managers

As the music industry has evolved, Motive Unknown has developed an artist services offering that brings significantly more power back to the artist and ensures they can operate in the most efficient manner possible.

We do this by fully auditing an artist’s presence online, before rolling out an improved ecosystem that connects up all aspects of the artist’s career. We firmly believe data should be centralised around the artist to empower them as much as possible, and we are specialists in making that happen.

Motive Unknown have been at the heart of our digital business for 2 years and been instrumental in helping us establish a more rigorous and productive approach to engaging audiences across all digital platforms.

Mike Gillespie - Manager, Underworld

Labels & Label Services

Whether it is executing chart-topping campaigns, or evolving business-wide marketing strategies that connect into evergreen retail marketing via D2C, we have helped labels and label services clients resolve a wide variety of challenges through the years.

In all cases though, we apply strategic thinking to deliver highly effective results.

For me, Darren at Motive Unknown is the font of all knowledge as far as digital music marketing is concerned. MU are a critical part of our team, and more importantly, great people to hang out with!

Del Dias - Co-founder, AEI Media (UKF, Drum & Bass Arena, NCS and more)

Other Music & Music-related Companies

In addition to artists & businesses more directly in the recorded music space, we have worked with all manner of other companies in and around the music industry.

Whether it is helping retailers refine their ecommerce or setting out complete, best-in-class growth marketing with comprehensive reporting and insight, we have driven significant revenues for our clients.

Thanks to Motive Unknown we have been able to bring our digital marketing paid ads strategy to the next level. The team has an expert knowledge of the tools available on the market and is able to continuously come up with strategies and tactics to improve the reach and ROI of our ads. We really appreciate their proactivity, their understanding of our customers and the passion they provide on a daily basis. We consider their contribution instrumental to current Beatport's digital marketing campaigns success.